Andrew Hatfield: Jun 2, 2022 3:13:46 PM
Most marketing teams focus over 80% of their efforts and budget on just 7% of the customer's buying cycle. That leaves a massive 89% untouched!!!! This is where you CREATE demand, not just capture it with, let's be honest, poor lead generation...
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Andrew Hatfield: May 30, 2022 8:16:44 AM
The way customers buy has changed - but has the way vendors sell kept up? It used to be that a customer's buying process couldn't progress without...
Andrew Hatfield: May 26, 2022 9:50:00 AM
For many vendors, the way they market and sell hasn't. ❌ Performance marketing ❌ eBooks ❌ Gated Content ❌ Paid analyst reports ❌ Lead generation and...
1 min read
Andrew Hatfield: May 16, 2022 9:52:00 AM
"A players hire A+ players", a mentor often told me.