For many vendors, the way they market and sell hasn't.
❌ Performance marketing
❌ eBooks
❌ Gated Content
❌ Paid analyst reports
❌ Lead generation and nurture campaigns
❌ Obnoxious outbound sales calls
This may have worked 10 years ago (did it?? 🧠 )
It certainly doesn't work today.
1 min read
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Most marketing teams focus over 80% of their efforts and budget on just 7% of the customer's buying cycle.That leaves a massive 89% untouched!!!!This...
