A players hire A+ players

"A players hire A+ players", a mentor often told me.

If you want those A+ players on your team you're going to need to treat them like A+ players - and that means looking after them.

I've lost count of the number of conversations I've had just in this past week about how poorly organisations are treating their staff.

Everyone TALKS about culture and inclusion, yet the basics of checking in on how people are going and thanking them for a job well done are ignored.

People don't need extravagant gifts and shows of appreciation, often a thank you in front of the team, recognition of solving a particularly challenging problem or grinding through a gruelling and mundane task is enough.

This attitude of, "you're replaceable" and "it's your job just do it" is atrocious and goes against every tenet of leadership.

Whether it is marketing, sales, customer success, or professional services, we often talk about treating the customer right. That if we do, they'll stay and tell others how great we are.

The key to that is starting with treating your staff well.

🔑 Show appreciation

🔑 Give them the training you promised

🔑 Support them in those tough situations

🔑 Surround them with other great team members

🔑 Set reasonable expectations

🔑 Plan for stretch goals and development

🔑 Treat them as they want to be treated

Because when your staff are happy, your customers are happy. When your customers are happy, they buy more and tell others.

So if you want a high NPS, LTV, and growing revenue the formula is simple.

Hire great staff and treat them well.

It's not hard.