About us

How we help startup teams accelerate growth and increase revenue

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Rethinking growth

The relationship between marketing, sales, and product needs a new approach 

Sustainable growth does not come from spinning a Rolodex of leads until one bites, nor does it come from shouting the loudest in the online ad space.

It comes from rethinking the approach to growth.

Telling the story only you can tell.

Redefining metrics.

Capturing demand over leads.

We've been dissatisfied with the status quo not delivering, and so we're on a mission to help businesses grow better from the start.

Deep marketing is the new strategy. DEEPSTAR STRATEGIC.

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Userback Innablr Liftology Project Product Marketing Alliance

Reading

Some thought-altering, status-quo-challenging reads we have in our bookshelves.

Pitch Anything
Oren Klaff

Don't Think About Purple Elephants
Eric Fleming

Slight Edge
Jeff Olson

The 5 Love Languages
Gary Chapman

Misunderstood
Richard King & Bryony Pearce

The 'New' Rules of Engagement
Michael McQueen

The Go-Giver
Bob Burg & John David Mann

Listening

A snapshot of what we have in our playlists that are more than worth the time investment.

 

Doing

Extend outside your comfort zone with these programs and courses.

 

Product Marketing Alliance - Core

Product Marketing Alliance - Storytelling

MECLABS - Become a Marketer Philosopher

"...success was never final and failure never fatal. It was courage that counted."
Budweiser advertisement
1938
"Is potatoes, not pastas"
Paulie
on Gnocchi
"It's always easier to be a critic than a creator."
Nathan Myhrvold
Modernist Cuisine; Intellectual Ventures
The people behind

DEEPSTAR STRATEGIC

 

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Andrew Hatfield

Founder

Fanatically Voice-of-the-Customer driven, Andrew focuses on solving problems customers really care about. A data-driven go-to-market specialist, Andrew has a track record of success launching new products, scaling startups, and turning businesses around. When he’s not growing revenue, he enjoys the subtle tones of Islay Whisky, low 'n slow BBQ, and snowboarding the world’s best resorts.

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Michelle Picoto

Co-Founder

An incorrigible problem solver, Michelle has been driving business growth through brand, positioning, and go-to-market strategies from startups to enterprises in Europe and Australia. If she's not researching down search rabbit holes, she's baking and decorating cakes (and eating them, of course) or living a hundred other lives vicariously through a good book.