






KNOW YOUR CUSTOMERS
Assess & Validate
Maximise growth and acceleration by ensuring you are targeting the right market segments and categories.
Identify and highlight how you are best positioned to solve their pains and to deliver their ideal outcomes.

FIND YOUR STORY
Identity & Positioning
Define the core elements of your business identity and how to articulate and communicate your unique point of view to distinguish your business.
Build a brand that holds unquestionable value for your ideal customer.

Share your unforgettable story
Narrative Design & Storytelling
Connect with your users and buyers using Narrative Design in such a way you're always top of their mind.
Stories connect with people in ways features and benefits never do. It is the fastest way to set yourself apart from the crowd and be memorable.

Build a powerful demand creation engine
Demand Generation
Build an unstoppable demand creation machine that produces never-ending pipeline.
Create trust with your ideal customers by participating in their communities and continually adding value.
Educate your market to become the undisputed thought-leader even your competitors recognise - so when your customer is ready to buy, they only consider you.

Put customers at the centre of everything you do
Without customers, no one uses your product and you have no revenue.
The old way of building a SaaS product based on original internal assumptions and running lead generation ads just doesn't work.

"The old way of building a SaaS product based on original internal assumptions and running lead generation ads just doesn't work"
Andrew Hatfield
“Andrew came on board at D2iQ to help build out our Kubernetes messaging and Go To Market. He almost single handedly changed how we communicate business value for our Kubernetes product lines to customers. Andrew brought a level of customer sympathy and sales knowledge to our product marketing organisation that was needed. As our Kubernetes strategy matured, Andrew helped the new executive team and us in Product roll out an entire line of new products under a different company name and branding. The transition, which is not easy given the size of D2iQ (350+ people) went so smoothly the launch date effectively felt like just another work day. Andrew was instrumental in that effort..

In 2020, Andrew's executive leadership materially impacted Arrikto's direction and deliveries during a transformational phase of the company. Andrew organised the stakeholders to make decisions and follow through with deliveries that successfully positioned Arrikto as a market leader in Kubeflow and ML. Andrew's interpersonal skills and strategic vision have made a significant impact on Arrikto's 2020 success. Great work!

“I have had the opportunity to work closely with Andrew at Mesosphere and was immediately impressed. Andrew is passionate, execution oriented, and produces very high quality work. Mesosphere is an incredibly technical product, and as a result, before Andrew stepped in a lot of our product marketing read as release notes. From the beginning, Andrew did a great job bridging the gap between product and marketing to tell a more cohesive and complete story. Additionally, Andrew brings a lot of different skill-sets to the table since he has such a diverse work background. And because he has extensive experience in sales, Andrew can look at messaging and collateral with a critical eye–always thinking about how the AE sells and how we can improve our sales materials to compliment the selling motion. Finally, Andrew has an incredibly work ethic. He lives in Australia and our core team is in the US. Despite the time difference Andrew goes out of his way to be available during HQ work hours–which is something that not many remote folks from across the world do. I highly recommend Andrew!”

“It was a pleasure working with Andrew on launching D2iQ, the company formerly known as Mesosphere. Andrew brought significant rigor to our product marketing organization, focusing on the customer value perspective to help drive expanded ROI conversations with key prospects and clients around our distinctive competencies. Andrew’s mastery of all aspects of product marketing allowed him to fit nicely into our enablement processes focusing on multiple stages of the sales cycle and at multiple sales rep skill levels to improve our overall ability to deliver against client expectations.

“It is always a great pleasure to work alongside Andrew as I have done at Red Hat for a number of years, specifically, but not limited to Storage opportunities. Andrew possesses strong sales acumen, is confident and very personable; his passionate approach and wonderful manner in front of clients helps lead the customer along the road to a sale. He can portray a compelling motivation to purchase supported by strong technical knowledge. Andrew really cares about the customer and his strong in-depth knowledge in his role of Business Development continues long after the initial sale – involving global business and technical leaders within Red Hat when required. A great and colourful presenter, and an outstanding ambassador for both Red Hat and OpenSource.

“Andrew brings a significant level of mature thinking to Product Marketing that goes beyond the traditionally siloed marketing specialist. With his keen understanding of the industry, the customer, their buying journey, and the entire sales and channel supply chain, he is able to build go to market strategies and execute tactics beyond simply producing a deck or whitepaper. Further, to ensure successful implementation and revenue results, Andrew works cross-functionally with those on the front line to make sure they understand how to best solve customer problems, provide a unique value proposition, and out maneuver the competition. Andrew is a 360-degree product marketing specialist who is an asset to any team.

Andrew shared so much wisdom and support throughout our mentoring relationship, and I truly can't thank him enough. Our chats were education, validating, and empowering. Andrew helped me sharpen my own ideas and equipped me with a ton of new ones too. I had at least one new takeaway from each of our sessions & made progress towards all of my goals!

Andrew is my first professional mentor, and while I knew it would be beneficial, I never could have imagined just how much momentum & value having a mentor would have on my role. I am achieving milestones at work & making strides towards my personal goals and feel much more confident. Most of all, I enjoyed having Andrew as a sounding board for ideas and unbiased advice. Anyone would be lucky to have Andrew as a mentor!
