Marketing Director
Work for one of our amazing clients as they scale their B2B SaaS business to $20M ARR
About the role
We’re seeking a marketing leader with a proven track record of scaling a B2B SaaS startup from USD $2M to $20M to lead our marketing team
Why you want to join our client's team
As a growing startup that has already secured Seed funding with over 15,000 users, you will get to build the marketing strategy and lead the team as they scale towards USD $20M ARR.
They are leading the way with user-centred product development for SaaS teams and changing how software is built for the better. Recent customer interviews show that their customers love them, with an NPS score consistently over 50 and far more positive reviews on G2 and Capterra than their competitors.
As a business, G2 has rated them as one of the best Australian startups to work for and listed them as a High Performer in their category.
Their marketing philosophy is aligned with the Deep Marketing framework that puts customers at the centre of their culture, identity, product development, go to market, and customer experience as they focus on understanding and solving their clients' needs through education, advocacy, feedback, and being integral members of their clients' communities.
You’ll be leading a team built around demand generation, product marketing, and community evangelism as they redefine and lead their category.
You know that Marketing 2022 is not the same as in 2012 and understand that marketing is not a replacement for outbound sales. You will build a true revenue generating machine through education, engagement, and a great personalised customer experience.
This is the role that will define your career.
What you get to do
Leading the marketing team as a hands-on coach, you will be instrumental in forming company strategy, providing input to product development, go to market execution, and working with customer success to build an amazing customer experience.
- Develop and implement a cohesive marketing strategy to increase brand awareness, build pipeline, increase product adoption, and grow revenue.
- Set short, medium, and long term goals for team and company
- Build and lead a team of specialist marketers to execute strategy and deliver goals
- Lead the Product Marketing team to continue development of Positioning, Narrative, Messaging, Competitive Intelligence, and Segmentation optimisation
- Lead the Demand Generation and Community teams to continue evolving educational and brand awareness content, evangelism, and conversion results
- Design and manage the Marketing department’s budget
- Build relationships with relevant media and analyst stakeholders
- Manage external marketing vendor relationships
- Develop, manage, forecast, and report OKRs for awareness, growth, onboarding, and team priorities
- Participate in company leadership planning, including preparing and delivering company reports
- Ensure alignment with company leadership, product, engineering, and customer success
- Design, implement, and manage the marketing technology stack with your team
Skills you will need
To be successful in this role, you will have strong cross-functional collaboration and leadership skills as you coach your team and inspire the best across the entire organisation. You will lead the marketing strategy and be responsible for revenue growth.
- 10+ years of marketing leadership roles within successful high-growth software companies with a particular functional emphasis on product marketing.
- The ideal candidate will bring significant business scaling experience and emerging practices from industry, while having a demonstrated ability to implement them in a move-fast environment
- Proven experience as a Director or VP of Marketing for a Seed or Series A-C B2B SaaS startup and has seen what great looks like
- Demonstrated experience designing and delivering PLG marketing growth for B2B SaaS growth, ideally within the developer market
- Solid knowledge of Brand and Category Awareness, Demand Generation, Product Marketing, and Marketing Operations
- Experience building and leading a team of marketing specialists with a Leader as Coach approach
- Self-starter, not afraid to roll-up sleeves, get it done, and “lead from the front”
- Knowledge of North American and European markets
- Experience in selecting and managing a comprehensive marketing technology stack
- Demonstrated experience in PLG growth strategies including Social Media ( Organic, Paid, Earned, Dark), Community and Developer Relations, Evangelism, Trial conversions, and SEO/SEM
- Experience scaling revenue from USD $2M to $20M+
- Managing team across time zones (AEST, Europe)
Why our client is your best choice
They offer a comprehensive range of benefits including;
- Home office and laptop budget to get you setup with the tools you need to be successful
- Flexible working arrangements focusing on delivery rather than attendance
- Annual Personal Development budget so you continue to grow
- Wellness Leave of one day a quarter to recharge - get that massage, take that hike, sleep in
- Volunteer Leave day each year so you can give back to your community
- Birthday day off - because you should treat yourself on your day
- Paid Parental Leave - two weeks of paid leave in addition to local entitlements
Location
This is a fully remote role with the ideal candidate working in Brisbane, Sydney, or Melbourne.
Candidates in either Singapore or based on the west coast of the United States in the Pacific Timezone will also be considered.